Hi there! I'm Jeffrey, and I'm passionate about imaginative storytelling through impactful, multi-channel visual solutions.
With a unique blend of agency and in-house experience, colleagues and clients recognize my willingness to collaborate, ability to decipher project briefs, strong, self-motivating work ethic and the drive to scale growth and obtain results. My background has allowed me to power such brands as Morgan Stanley, Motorola Mobility, AT&T, Verizon, HelloFresh, Absolut and Camping World.
Created first-ever U.S. Brand Guidelines system and educated all teams on importance of consistent and correct all-channel visual communications. Introduced and implemented Asana to Design and Marketing teams to structure project intake. Brought digital to forefront through landing pages, paid social and CRM campaigns. Saved roughly $300,000 in vendor costs by bringing all direct mail projects in-house. Produced mood/storyboards, then followed through with on-set art direction for photo and video shoots. Mentored and managed 5 junior designers, ensuring deliverables reflected guidelines, creative brief and brand positioning. Along with positive brand momentum, the push of the newly-developed initiatives helped propel HelloFresh into the #1 U.S. meal kit spot.
Founder: FreshPride, LGBTQ+ Employee Resource Group
Following the same business model, HelloFresh expanded it's product offering into the wine category. I was tasked with branding the launch and maintaining the momentum by keeping a similar approach to the core cooking segment: MAKE WINE FUN. In an effort to make wine feel less intimidating, it was necessary to break down the stuffy stereotype and educate customers in a confident, casual and encouraging way. Backed by a brand people trusted, HelloFresh Wine was an instant success, offering members a monthly subscription of 6 red, white or mixed bottles.
crumbs bake shop
Using the provided logo and color palette, tasks included brainstorming and creating designs for several items to be sold in stores, including numerous packaging designs for desserts/sweets, social media and website graphics, and in-store promo and signage. In expanding it's product line to consumers, the new offerings raised awareness outside of the New York Tri-State area, to be picked up at Chicago-area grocery retailer Mariano's.
Following a substantial and precise brand of guidelines, promotional materials were requested and created for new, multi-language device launches around the world. Projects included consumer-facing device packaging, sales brochures, in-store signage and POP displays, billboards and magazine advertisements. Well-versed with AT&T, Sprint, T-Mobile, and Verizon brand guidelines.
erika cole salon & spa
Erika Cole Salon & Spa has four, full-service locations in and around Long Island, NY. The locations were featured on Season 2 of CNBC's hit reality show: The Profit.
A complete overhaul was done to all venues, including the salon name. Due to the extensive revamp - a new brand was quickly born. All design, advertising, and social media materials were concepted and launched as the salons reopened their doors. Erika Cole has since been named one of 2015's Top 20 Best Salons in the Country, by industry leader: Salon Today Magazine.
Developed by Google, Android is the number-one operating system, primarily used on mobile devices and tablets around the world.
Paired closely with the global software team, my main duty was to recreate high-resolution screens and intricate app icons for all marketing materials - from internal sales training videos, to consumer-facing billboards, signage and online/tv commercials. Tasks also included researching and selecting device wallpaper images, lifestyle gallery images, and cast of characters for phone demographics. Experience with Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean software versions.
Northalsted business alliance
"Boystown" in Chicago, Illinois is the commonly accepted nickname for the eclectic East Lakeview neighborhood, home to the first officially recognized gay village in the United States. Northalsted Business Alliance is the organization which supports all events and happenings in Chicago's vibrant LGBT community.
The large-scaled event tasks included the development of first-ever logos and consistent marketing materials for popular restaurants and Chicago summer festivals: PrideFest and Northalsted Market Days - both attended by crowds in excess of 200,000. Print/web advertisements, social media graphics and event banners were connected and completed in rapid succession. After the first fully-realized and branded campaign, Chicago PrideFest 2014 saw the highest attendance on record.
COURAGE b is a high-end, women's fashion brand - which designs and retails elegant clothing and accessories, with several locations around the U.S. The New York boutique was featured on CNBC's hit reality show: The Profit.
As a result from the show, all stores underwent a major renovation, as well as a complete revamp of the brand, marketing and advertising tactics. Duties included conception and art direction of elevated-feeling photoshoots, the cohesive building of email & social media campaigns, in-store signage and all printed marketing materials - to better align with it's product price point. The new brand of COURAGE b proved to be a success, with the company's highest sales numbers ever recorded.
With over 120 SuperCenters across the United States, Camping World is the nation's number-one retailer of RVs, RV accessories and RV-related services.
Tasks include brainstorming monthly retail marketing promotions, then creating materials to help boost sales on both regional and national levels. Direct mail, event logos, eBlasts, in-store and outdoor signage, POP, web banners and social media tactics are conceptualized and delivered daily. RV sales numbers steadily increased, directly correlated to consistent and well-branded marketing and advertising.
denim & soul
In the Fall of 2015, the Blues Jean Bar evolved into Denim & Soul, a high-end, laid-back luxury boutique featuring garments and lifestyle accessories for men and women. The locations were featured on Season 3 of CNBC's hit reality show: The Profit.
Lead role included art direction of photoshoots, hair & makeup inspiration and creation of mood boards which helped outline photoshoot personality and thought process. Tasks also included complete rebranding of all locations, with in-store signage, marketing and advertising and all web-related promo materials. Stores consistently see sales surge after promotional material is released and/or posted online.