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Hi there.

I'm Jeffrey, and I'm passionate about imaginative storytelling through impactful, multi-channel visual solutions. With a unique blend of agency and in-house experience, colleagues and clients recognize my willingness to collaborate, ability to decipher project briefs, and strong, self-motivating work ethic.

My portfolio encompasses a wide variety of industries and clients of all sizes. My finished products are known for their simplicity and clarity, and assets I deliver consist of branding, identity, photoshoots, advertising, communications, packaging and websites.

Portfolio

hellofresh

Delicious ingredients you'll love to eat. Simple recipes you'll live to cook. HelloFresh is the global leader in meal kit delivery - founded in Berlin, and available in the US, UK, Netherlands, Belgium, Australia, Austria, Switzerland, and Canada.

 

Responsible for developing and maintaining a localized visual brand identity, which continues to create a cohesive story across all US channels. Bringing digital marketing to forefront by launching paid social, landing page and CRM campaigns. Producing mood/storyboards, then following through with on-set art direction for photo and video shoots. Mentored, inspired, and managed daily workload of 5 junior designers. Reviewing of all projects for consistency, ensuring assets reflect creative brief, brand positioning and established guidelines.​ The push of newly-developed campaigns, along with the positive brand momentum helped propel HelloFresh into the #1 U.S. meal kit spot.

crumbs bake shop

Based out of New York, Crumbs Bake Shop has several brick and morter locations as well as being readily available at nationwide retailer Target and Chicago-based Mariano's Fresh Market.

 

Using the provided logo and color palette, tasks included brainstorming and creating designs for several items to be sold in stores, including numerous packaging designs for desserts/sweets, social media and website graphics, and in-store promo and signage. These newly branded items expanded it's product line to consumers, resulting in more sales opportunities for the company.

Chocolate-Dipped Key Lime Bar Packaging

Multi-Flavor Ice Cream Pints

Multi-Flavor Mini Cookie Bag Packaging

Ground Coffee Bag Packaging

motorola mobility

Based out of Chicago, IL, Motorola Mobility is one of the world's leaders in mobile device technology and consumer-oriented product lines.

 

Following a substantial and precise brand of guidelines, promotional materials were requested and created for new, multi-language device launches around the world. Projects included consumer-facing device packaging, sales brochures, in-store signage and POP displays, billboards and magazine advertisements. Well-versed with AT&T, Sprint, T-Mobile, and Verizon brand guidelines.

AT&T Device Retail Packaging

Retail Store Window Cling Series

MOTOACTV Smart Watch 15-Page POP Display

MOTOACTV Smart Watch Tri-Fold  Brochure Display

erika cole salon & spa

Erika Cole Salon & Spa has four, full-service locations in and around Long Island, NY. The locations were featured on Season 2 of CNBC's hit reality show: The Profit.

 

A complete overhaul was done to all venues, including the salon name. Due to the extensive revamp - a new brand was quickly born. All design, advertising, and social media materials were concepted and launched as the salons reopened their doors. Erika Cole has since been named one of 2015's Top 20 Best Salons in the Country, by industry leader: Salon Today Magazine.

Multi-Product Hair Care Development

Hair Care Logo Design

Promo Package Tri-Fold Brochure

android os

Developed by Google, Android is the number-one operating system, primarily used on mobile devices and tablets around the world.

 

Paired closely with the global software team, my main duty was to recreate high-resolution screens and intricate app icons for all marketing materials - from internal sales training videos, to consumer-facing billboards, signage and online/tv commercials. Tasks also included researching and selecting device wallpaper images, lifestyle gallery images, and cast of characters for phone demographics. Experience with Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean software versions.

Sales Associate In-Store Apparel

Final Screen Renderings for Sprint AT&T, Verizon and US Cellular

Digital Screen Creation for AT&T, Sprint, T-Mobile, U.S. Cellular and Verizon

denim & soul

In the Fall of 2015, the Blues Jean Bar evolved into Denim & Soul, a high-end, laid-back luxury boutique featuring garments and lifestyle accessories for men and women. The locations were featured on Season 3 of CNBC's hit reality show: The Profit.

Lead role included art direction of photoshoots, hair & makeup inspiration and creation of mood boards which helped outline photoshoot personality and thought process. Tasks also included complete rebranding of all locations, with in-store signage, marketing and advertising and all web-related promo materials. Stores consistently see sales surge after promotional material is released and/or posted online.

Logo Design

Email and Website Homepage Design

Photoshoot Art Direction and Retouching

Northalsted business alliance

"Boystown" in Chicago, Illinois is the commonly accepted nickname for the eclectic East Lakeview neighborhood, home to the first officially recognized gay village in the United States. Northalsted Business Alliance is the organization which supports all events and happenings in Chicago's vibrant LGBT community.

 

The large-scaled event tasks included the development of consistent marketing materials, leading up to popular summer Chicago festivals: PrideFest and Northalsted Market Days - both attended by crowds in excess of 200,000. Print/web advertisements, social media graphics and event banners were connected and completed in rapid succession. Chicago PrideFest 2014 saw the highest attendance on record. 

Public Transportation Promo Signage

Avenue Banner Promo

Logo Design for Cantina-Themed Bar

Logo Design for Arcade and Bar Venue

Print Promo Advertisement

courage b

COURAGE b is a high-end, women's fashion brand - which designs and retails elegant clothing and accessories, with several locations around the U.S. The New York boutique was featured on CNBC's hit reality show: The Profit.

 

As a result from the show, all stores underwent a major renovation, as well as a complete revamp of the brand, marketing and advertising tactics. Duties included conception and art direction of photoshoots, the cohesive building of email & social media campaigns, in-store signage and all printed marketing materials. The new brand of COURAGE b proved to be a success, with the company's highest sales numbers ever recorded.

Email and Website Homepage Design

Photo Retouching

Photoshoot Art Direction and Retouching

camping world

With over 120 SuperCenters across the United States, Camping World is the nation's number-one retailer of RVs, RV accessories and RV-related services.

Tasks include brainstorming monthly retail marketing promotions, then creating materials to help boost sales on both regional and national levels. Direct mail, event logos, eBlasts, in-store and outdoor signage, POP, web banners and social media tactics are conceptualized and delivered daily. RV sales numbers have steadily increased over the last 3 years, directly correlated to consistent and well-branded marketing and advertising.

Email and Website Homepage Design

50th Anniversary Logo

National and Regional Direct Mailers

Multi-Billboard Concept - Times Square, NY

HelloFresh
Crumbs Bake Shop
Android OS
Erika Cole Salon
Denim & Soul
Northalsted Business Alliance
Motorola Mobility
Camping World
Courage B
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